Good communication is a two-way street – We want to hear from you

Dina Baras CPSA, Medical Matters, Messenger 4 Comments

Over the past six months, I have written about leadership, high-functioning teams and the important role every Alberta physician plays in good regulation. What I have not yet addressed is the value of good communication as a foundation for success. In order to improve our organization, enhance teamwork amongst our members and the College and build trust, I want to start focusing on how we, the CPSA staff and Council, communicate with our registrants. 

What I have observed is that we send out a great deal of material using a variety of tools, but we have had limited success in engaging physicians in meaningful dialogue. Good communication is about more than pushing out information. It’s about understanding the intentions and the impact behind the information and being prepared to respond to feedback. I believe great communicators spend more time listening and understanding than they do talking, so that’s where we’re starting.

I have had the tremendous privilege of talking to physicians all over Alberta, and in each and every encounter, I have been impressed with the passion and commitment that exists to improve health care. We value those discussions and want to hear even more.

Later this spring, the College will send our members a survey, asking for feedback on existing programs and services and looking for suggestions about how we can improve our business. Your responses will help us build a new communications strategy to better support our members in providing Albertans with quality medical care.

There’s no need to wait for the survey to share your thoughts. There are a number of ways you can connect with us:

Be as open and honest as possible. All I ask is that your feedback be constructive. If there is currently something you feel is not working, please let us know what that is and how you feel we could improve.

I look forward to hearing from everyone.

Scott

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Scott McLeod

Dear Miss B,

Thank you for taking time to write to the CPSA. I’m not sure exactly how best to answer your questions, because I’m not exactly sure I understand them. I want to be sure we understand properly so, perhaps one of our staff can talk to you directly to see what we can do to best answer your questions. If you’re interested in talking to someone, please let us know and we’ll reach out to you.

Scott

Miss B

Can someone please explain to me and I am sure others:

Why boards are set up to assist the layman in the understanding their concerns?

Why do laymen have to become disheartened trying to get answers?

Where are the common courtesy practises of no so long ago in that when you made an enquiry a prompt and courteous response was sent by mail to the inquiring person?

Thank you.

Respectfully submitted.

Wendy Tink

Hello Scott, I have heard you speak at AMA and followed CPSA communications. I am pleased with perspectives and emerging changes.  Thank you. I am sure there are far more meaty issues to be addressed as we continue to develop high quality medical services across all spectrums of care. However, I hope  the CPSA advertising standard will be reviewed soon for two reasons. CPSA policies may be unnecessarily restrictive to business practices that deliver ethical high standard services. There is lack of clarity  regarding what services fall within the advertising policy and what are not.  I welcome your discussion and perhaps… Read more »

Scott McLeod

Hi Wendy, First let me apologize for the delay in getting back to you. I suspect this is a great example of why checking back in communication is so important. I had thought I replied to you, but apparently I did something wrong with my post and it never went through. Not a good excuse I know. Thanks for sending in your concerns related to the advertising standard. We are in the process of reviewing and improving how we develop, review, monitor and enforce our standards. We will certainly take your concerns into consideration when we look at the advertising… Read more »