Over the past six months, I have written about leadership, high-functioning teams and the important role every Alberta physician plays in good regulation. What I have not yet addressed is the value of good communication as a foundation for success. In order to improve our organization, enhance teamwork amongst our members and the College and build trust, I want to start focusing on how we, the CPSA staff and Council, communicate with our registrants.
What I have observed is that we send out a great deal of material using a variety of tools, but we have had limited success in engaging physicians in meaningful dialogue. Good communication is about more than pushing out information. It’s about understanding the intentions and the impact behind the information and being prepared to respond to feedback. I believe great communicators spend more time listening and understanding than they do talking, so that’s where we’re starting.
I have had the tremendous privilege of talking to physicians all over Alberta, and in each and every encounter, I have been impressed with the passion and commitment that exists to improve health care. We value those discussions and want to hear even more.
Later this spring, the College will send our members a survey, asking for feedback on existing programs and services and looking for suggestions about how we can improve our business. Your responses will help us build a new communications strategy to better support our members in providing Albertans with quality medical care.
There’s no need to wait for the survey to share your thoughts. There are a number of ways you can connect with us:
- Send us an email: (email@example.com)
- Call us (switchboard is 780-423-4764, 780-969-4969, or call toll-free 1-800-320-8624) and ask for Kelly Eby.
- Send us a message on Facebook at https://www.facebook.com/CPSA.CA
- Leave a comment below
Be as open and honest as possible. All I ask is that your feedback be constructive. If there is currently something you feel is not working, please let us know what that is and how you feel we could improve.
I look forward to hearing from everyone.