Good communication is a two-way street – We want to hear from you

Dina Baras CPSA, Latest News, Medical Matters, Messenger 1 Comment

Over the past six months, I have written about leadership, high-functioning teams and the important role every Alberta physician plays in good regulation. What I have not yet addressed is the value of good communication as a foundation for success. In order to improve our organization, enhance teamwork amongst our members and the College and build trust, I want to start focusing on how we, the CPSA staff and Council, communicate with our registrants. 

What I have observed is that we send out a great deal of material using a variety of tools, but we have had limited success in engaging physicians in meaningful dialogue. Good communication is about more than pushing out information. It’s about understanding the intentions and the impact behind the information and being prepared to respond to feedback. I believe great communicators spend more time listening and understanding than they do talking, so that’s where we’re starting.

I have had the tremendous privilege of talking to physicians all over Alberta, and in each and every encounter, I have been impressed with the passion and commitment that exists to improve health care. We value those discussions and want to hear even more.

Later this spring, the College will send our members a survey, asking for feedback on existing programs and services and looking for suggestions about how we can improve our business. Your responses will help us build a new communications strategy to better support our members in providing Albertans with quality medical care.

There’s no need to wait for the survey to share your thoughts. There are a number of ways you can connect with us:

Be as open and honest as possible. All I ask is that your feedback be constructive. If there is currently something you feel is not working, please let us know what that is and how you feel we could improve.

I look forward to hearing from everyone.


1 Comment on Good communication is a two-way street – We want to hear from you

Wendy Tink said : Subscribe Jan 11, 2018 at 2:14 PM

Hello Scott,

I have heard you speak at AMA and followed CPSA communications. I am pleased with perspectives and emerging changes.  Thank you.

I am sure there are far more meaty issues to be addressed as we continue to develop high quality medical services across all spectrums of care. However, I hope  the CPSA advertising standard will be reviewed soon for two reasons.

  1. CPSA policies may be unnecessarily restrictive to business practices that deliver ethical high standard services.
  2. There is lack of clarity  regarding what services fall within the advertising policy and what are not. 

I welcome your discussion and perhaps to add some perspectives to any forthcoming discussions.  I have shared my concerns previously.




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